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This is a concise introduction to the principles of marketing, offering both critical analysis and applied case studies. It is ideal as a one semester introductory title for students studying at both undergraduate and postgraduate level.
Buchkauf
Introduction to marketing : theory and practice, Adrian Palmer
- Sprache
- Erscheinungsdatum
- 2004
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- (Paperback)
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- Sprache
- Englisch
- Autor*innen
- Adrian Palmer
- Verlag
- Oxford University Press
- Erscheinungsdatum
- 2004
- Einband
- Paperback
- ISBN10
- 0199266271
- ISBN13
- 9780199266272
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Marketing & Vertrieb, Marketing & PR
- Bewertung
- 4 von 5 Sternen
- Beschreibung
- This is a concise introduction to the principles of marketing, offering both critical analysis and applied case studies. It is ideal as a one semester introductory title for students studying at both undergraduate and postgraduate level.