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This updated third edition provides a scholarly exploration of marketing, incorporating recent technological advancements like AI and virtual marketing. It features a new chapter dedicated to the emergence of influencer culture, highlighting its impact on contemporary marketing practices.
Buchkauf
Social Media Marketing, Stephan Dahl
- Sprache
- Erscheinungsdatum
- 2021
- product-detail.submit-box.info.binding
- (Paperback)
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- Untertitel
- Theories and Applications
- Sprache
- Englisch
- Autor*innen
- Stephan Dahl
- Verlag
- SAGE Publishing Ltd
- Erscheinungsdatum
- 2021
- Einband
- Paperback
- Seitenzahl
- 312
- ISBN13
- 9781529720822
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management
- Beschreibung
- This updated third edition provides a scholarly exploration of marketing, incorporating recent technological advancements like AI and virtual marketing. It features a new chapter dedicated to the emergence of influencer culture, highlighting its impact on contemporary marketing practices.