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Focusing on the interplay between psychology and consumer behavior, this book delves into how our thoughts, beliefs, feelings, and perceptions shape our purchasing decisions and relationships with products and services. It offers insights into the underlying psychological mechanisms that drive consumer choices, making it a valuable resource for understanding market dynamics and enhancing marketing strategies.
Buchkauf
Psychology of customer, Arvind Upadhyay
- Sprache
- Erscheinungsdatum
- 2022
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- (Paperback)
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