Clash

The book explores the competition between established companies and disruptors, using in-depth case studies of notable pairs like Volkswagen and Tesla, and Marriott and Airbnb. It highlights the challenges faced by incumbents in adapting to new business models and the shift towards omnichannel retail, emphasizing the necessity for physical stores to coexist with online platforms. Professor Nirmalya Kumar provides insights into the strategies and dynamics of this evolving market landscape.