A Semiotics of Muslimness in China

The book delves into the semiotics of Sino-Muslim heritage, integrating Perso-Arabic textual elements with broader cultural signs. It utilizes linguistic landscape imagery and interviews to explore how Sino-Muslims express their identity and heritage, both overtly and covertly. By developing a 'semiotics of Muslimness' in China, the author highlights the significance of language and material culture in shaping Sino-Muslim identity, employing linguistic anthropology and semiotic theory to analyze the complexities of heritage expression and identity construction.