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The Great Manitou

The Back Office of Brand Communication

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Focusing on strategic planning, the book emphasizes designing a favorable future for companies through a structured development strategy. It highlights the importance of defining a clear mission aligned with long-term vision and market goals. The strategic plan incorporates external audits to navigate a complex, evolving environment, enabling the identification of threats and opportunities. Additionally, it stresses the significance of assessing internal strengths and weaknesses to establish a competitive advantage, utilizing SWOT analysis as a foundational tool.

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The Great Manitou, Abdoul Hamid Derra

Sprache
Erscheinungsdatum
2023
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Titel
The Great Manitou
Untertitel
The Back Office of Brand Communication
Sprache
Englisch
Erscheinungsdatum
2023
Einband
Paperback
Seitenzahl
204
ISBN13
9786205920596
Reihe
Beschreibung
Focusing on strategic planning, the book emphasizes designing a favorable future for companies through a structured development strategy. It highlights the importance of defining a clear mission aligned with long-term vision and market goals. The strategic plan incorporates external audits to navigate a complex, evolving environment, enabling the identification of threats and opportunities. Additionally, it stresses the significance of assessing internal strengths and weaknesses to establish a competitive advantage, utilizing SWOT analysis as a foundational tool.