A practical guide to the basics of marketing

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Exploring the significance of marketing in enhancing business efficiency, this book delves into its evolution as a market-oriented mindset. It emphasizes the socio-ethical marketing concept, which balances achieving business goals with ensuring customer satisfaction and societal well-being. The text highlights the profound impact of marketing practices on individuals, shaping their roles as both consumers and citizens, and addresses the importance of adapting to changing market dynamics for sustainable growth and security.