Bottom-up marketing
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From the bestselling authors of Marketing Warfare comes another winner that turns conventional views of marketing upside-down, presenting a step-by-step approach to turn an effective tactic into an overall business strategy.
Buchkauf
Bottom-up marketing, Al Ries, Jack Trout
- Sprache
- Erscheinungsdatum
- 1990
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- Titel
- Bottom-up marketing
- Sprache
- Englisch
- Autor*innen
- Al Ries, Jack Trout
- Verlag
- Plume book
- Erscheinungsdatum
- 1990
- Einband
- Paperback
- ISBN10
- 0452264189
- ISBN13
- 9780452264182
- Kategorie
- Wirtschaft
- Beschreibung
- From the bestselling authors of Marketing Warfare comes another winner that turns conventional views of marketing upside-down, presenting a step-by-step approach to turn an effective tactic into an overall business strategy.