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Practice-Oriented Marketing

Basics Instruments Case Studies

Autor*innen

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  • 572 Seiten
  • 21 Lesestunden

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The book emphasizes the enduring relevance of fundamental marketing principles in today's digital landscape. Ralf Kreutzer effectively argues that traditional strategies remain crucial for success, even as the marketing environment evolves. The insights provided are particularly valuable for those looking to navigate the complexities of online marketing.

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Practice-Oriented Marketing, Ralf Kreutzer

Sprache
Erscheinungsdatum
2023
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(Paperback)
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Titel
Practice-Oriented Marketing
Untertitel
Basics Instruments Case Studies
Sprache
Englisch
Autor*innen
Ralf Kreutzer
Erscheinungsdatum
2023
Einband
Paperback
Seitenzahl
572
ISBN13
9783658397166
Reihe
Beschreibung
The book emphasizes the enduring relevance of fundamental marketing principles in today's digital landscape. Ralf Kreutzer effectively argues that traditional strategies remain crucial for success, even as the marketing environment evolves. The insights provided are particularly valuable for those looking to navigate the complexities of online marketing.