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Focusing on the nature and management of innovation, this engaging third edition encourages business students to rethink their assumptions and view innovation as a continuous process. It features lively discussions and numerous case studies that illustrate key concepts through real-world examples of original products and services. By bridging theory and practice, the book provides a comprehensive understanding of how innovation can be fostered, making it an essential resource for aspiring business professionals.
Buchkauf
Exploring Innovation, David Smith
- Sprache
- Erscheinungsdatum
- 2015
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Exploring Innovation
- Sprache
- Englisch
- Autor*innen
- David Smith
- Erscheinungsdatum
- 2015
- Einband
- Paperback
- Seitenzahl
- 360
- ISBN13
- 9780077158392
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management
- Bewertung
- 4,15 von 5 Sternen
- Beschreibung
- Focusing on the nature and management of innovation, this engaging third edition encourages business students to rethink their assumptions and view innovation as a continuous process. It features lively discussions and numerous case studies that illustrate key concepts through real-world examples of original products and services. By bridging theory and practice, the book provides a comprehensive understanding of how innovation can be fostered, making it an essential resource for aspiring business professionals.