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Offering practical insights and tools, this book guides readers in developing both tactical and strategic marketing plans. It emphasizes frameworks that enhance the planning process, ensuring that marketing efforts are effective and aligned with organizational goals.
Buchkauf
Sustainable Marketing Planning, Neil Richardson
- Sprache
- Erscheinungsdatum
- 2024
- product-detail.submit-box.info.binding
- (Hardcover)
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- Titel
- Sustainable Marketing Planning
- Sprache
- Englisch
- Autor*innen
- Neil Richardson
- Verlag
- Taylor & Francis Ltd
- Erscheinungsdatum
- 2024
- Einband
- Hardcover
- Seitenzahl
- 284
- ISBN13
- 9781032561738
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Marketing & PR, Alte Werbung
- Beschreibung
- Offering practical insights and tools, this book guides readers in developing both tactical and strategic marketing plans. It emphasizes frameworks that enhance the planning process, ensuring that marketing efforts are effective and aligned with organizational goals.