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Challenging the status quo of the advertising industry, Bob Hoffman delivers a critical examination of its recent failures in a decade he terms "delusion." Over 161 pages, he presents a bold critique, highlighting issues such as hubris, misguided egos, and an overreliance on data. With a provocative approach, Hoffman discards conventional wisdom and offers a fresh perspective, aiming to spark reflection and discussion among industry professionals. His insights are both entertaining and thought-provoking, making a compelling case for change.
Buchkauf
Advertising For Skeptics, Bob Hoffman
- Sprache
- Erscheinungsdatum
- 2020
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Advertising For Skeptics
- Sprache
- Englisch
- Autor*innen
- Bob Hoffman
- Verlag
- Yvette Benavidez Garcia
- Erscheinungsdatum
- 2020
- Einband
- Paperback
- Seitenzahl
- 180
- ISBN13
- 9780999230732
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management
- Bewertung
- 4,05 von 5 Sternen
- Beschreibung
- Challenging the status quo of the advertising industry, Bob Hoffman delivers a critical examination of its recent failures in a decade he terms "delusion." Over 161 pages, he presents a bold critique, highlighting issues such as hubris, misguided egos, and an overreliance on data. With a provocative approach, Hoffman discards conventional wisdom and offers a fresh perspective, aiming to spark reflection and discussion among industry professionals. His insights are both entertaining and thought-provoking, making a compelling case for change.