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The book explores the intersection of marketing, branding, and media studies within the fashion industry. It offers a thorough examination of both the commercial and ethical implications of marketing practices, providing insights into how these strategies shape the industry. By integrating various disciplines, it aims to foster a deeper understanding of the complexities involved in fashion marketing and communications.
Buchkauf
Fashion Marketing and Communications, Olga Mitterfellner
- Sprache
- Erscheinungsdatum
- 2024
- product-detail.submit-box.info.binding
- (Hardcover)
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- Untertitel
- Theory and Practice Across the Fashion Industry
- Sprache
- Englisch
- Autor*innen
- Olga Mitterfellner
- Verlag
- Taylor & Francis Ltd
- Erscheinungsdatum
- 2024
- Einband
- Hardcover
- Seitenzahl
- 316
- ISBN13
- 9781032582344
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management
- Beschreibung
- The book explores the intersection of marketing, branding, and media studies within the fashion industry. It offers a thorough examination of both the commercial and ethical implications of marketing practices, providing insights into how these strategies shape the industry. By integrating various disciplines, it aims to foster a deeper understanding of the complexities involved in fashion marketing and communications.