Das Buch ist derzeit nicht auf Lager
Mehr zum Buch
The book delves into the critical role of empathy in fostering customer loyalty, particularly within very small artisanal companies. It analyzes relational strategies that highlight how perceived empathy can significantly impact customer attachment and retention. By focusing on the unique management characteristics of small businesses, the text provides insights into effective marketing practices that enhance customer relationships and loyalty.
Buchkauf
In the customer's shoes, Ogoh Irène Guede
- Sprache
- Erscheinungsdatum
- 2021
- product-detail.submit-box.info.binding
- (Paperback)
Wir benachrichtigen dich per E-Mail.
Keiner hat bisher bewertet.
- Titel
- In the customer's shoes
- Untertitel
- Empathy and customer loyalty in small businesses
- Sprache
- Englisch
- Autor*innen
- Ogoh Irène Guede
- Verlag
- Our Knowledge Publishing
- Erscheinungsdatum
- 2021
- Einband
- Paperback
- Seitenzahl
- 172
- ISBN13
- 9786204023854
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management
- Beschreibung
- The book delves into the critical role of empathy in fostering customer loyalty, particularly within very small artisanal companies. It analyzes relational strategies that highlight how perceived empathy can significantly impact customer attachment and retention. By focusing on the unique management characteristics of small businesses, the text provides insights into effective marketing practices that enhance customer relationships and loyalty.