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The book presents a fresh perspective on marketing, addressing the significant gap between traditional strategies and current market realities shaped by technology and data. It critiques outdated marketing wisdom while exposing the hype that often overshadows genuine substance. By exploring the evolving landscape of media, content, and consumer expectations, it offers a comprehensive framework for understanding modern marketing. Readers are encouraged to think critically and make informed, pragmatic decisions in their marketing approaches.
Buchkauf
Made in Future, Prashant Kumar
- Sprache
- Erscheinungsdatum
- 2022
- product-detail.submit-box.info.binding
- (Hardcover)
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- Titel
- Made in Future
- Untertitel
- A Story of Marketing, Media, and Content for Our Times
- Sprache
- Englisch
- Autor*innen
- Prashant Kumar
- Erscheinungsdatum
- 2022
- Einband
- Hardcover
- Seitenzahl
- 272
- ISBN13
- 9780670096244
- Kategorie
- Marketing & PR
- Beschreibung
- The book presents a fresh perspective on marketing, addressing the significant gap between traditional strategies and current market realities shaped by technology and data. It critiques outdated marketing wisdom while exposing the hype that often overshadows genuine substance. By exploring the evolving landscape of media, content, and consumer expectations, it offers a comprehensive framework for understanding modern marketing. Readers are encouraged to think critically and make informed, pragmatic decisions in their marketing approaches.