Emerging Strategy in Context (Covid-19) Iron and Steel Sector Col.

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The analysis focuses on the Colombian iron and steel sector, assessing its strengths and weaknesses to determine market attractiveness and economic impact. Utilizing PESTEL analysis and Porter's five forces, the study reveals that this sector is a crucial driver for Colombia's development, supplying essential raw materials to construction, automotive, and hardware industries. The findings indicate that it generates significant profits and holds substantial bargaining power with suppliers and customers, making it a competitive force in the market.