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Focusing on narrative approaches, this book explores their application across various business sectors, highlighting the benefits of a holistic storytelling perspective. It offers practical insights from the viewpoints of managing directors, C-suite executives, organizational developers, and corporate communicators. The authors provide detailed descriptions of methods and implementation strategies, emphasizing how narrative can enhance organizational effectiveness and communication.
Buchkauf
Narrative Organizations, Christine Erlach, Michael Müller
- Sprache
- Erscheinungsdatum
- 2021
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- (Paperback)
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- Untertitel
- Making Companies Future Proof by Working With Stories
- Sprache
- Englisch
- Autor*innen
- Christine Erlach, Michael Müller
- Erscheinungsdatum
- 2021
- Einband
- Paperback
- Seitenzahl
- 236
- ISBN13
- 9783662614235
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management
- Beschreibung
- Focusing on narrative approaches, this book explores their application across various business sectors, highlighting the benefits of a holistic storytelling perspective. It offers practical insights from the viewpoints of managing directors, C-suite executives, organizational developers, and corporate communicators. The authors provide detailed descriptions of methods and implementation strategies, emphasizing how narrative can enhance organizational effectiveness and communication.