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Focusing on iconic advertising campaigns, the book delves into the creative genius behind memorable slogans and commercials that have shaped popular culture. It highlights the work of Collett, Dickenson, Pearce & Partners, showcasing how their innovative approaches, such as "Happiness is a cigar called Hamlet" and "Heineken refreshes the parts other beers cannot reach," have left a lasting impact on the advertising industry. Through these examples, the book illustrates the art of persuasion and the power of effective branding.
Buchkauf
Methods of the Madmen, Mike Everett
- Sprache
- Erscheinungsdatum
- 2022
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Methods of the Madmen
- Untertitel
- How the advertising men and women of Britain's most awarded agency did their most awarded ads
- Sprache
- Englisch
- Autor*innen
- Mike Everett
- Verlag
- The Choir Press
- Erscheinungsdatum
- 2022
- Einband
- Paperback
- Seitenzahl
- 160
- ISBN13
- 9781789633252
- Reihe
- Schlagwörter
- Alte Werbung
- Beschreibung
- Focusing on iconic advertising campaigns, the book delves into the creative genius behind memorable slogans and commercials that have shaped popular culture. It highlights the work of Collett, Dickenson, Pearce & Partners, showcasing how their innovative approaches, such as "Happiness is a cigar called Hamlet" and "Heineken refreshes the parts other beers cannot reach," have left a lasting impact on the advertising industry. Through these examples, the book illustrates the art of persuasion and the power of effective branding.