Men and Menswear

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Exploring the evolution of menswear retailing from 1880 to 1939, this book delves into the complexities of masculine identity and male consumption patterns. It examines how men engaged in activities often deemed 'unmanly,' such as selling and buying clothing, providing fresh insights into their lives and identities during this transformative era. Through this lens, the work highlights the interplay between fashion and masculinity, revealing broader cultural implications.