DIGITAL MARKETING FUNDAMENTALS

Focused on the essentials of digital marketing, this guide equips readers with the knowledge to navigate the complexities of online advertising, social media, and website traffic generation. It addresses the challenges of selecting effective marketing methods and emphasizes the importance of a comprehensive digital presence beyond mere social media profiles. By introducing fundamental concepts and terminology, the book aims to help readers develop their own digital marketing strategies, setting the stage for future success in a rapidly evolving industry.