Cultures of Memory in Football Fanzines. A Content Analysis

The book explores the interplay between growing insecurity in English society and a nostalgic revival, particularly evident in football culture. It highlights the success of shops like Past Times, which sell retro-themed goods that evoke memories of the English Commonwealth. The trend extends to modern replicas of everyday items infused with contemporary technology, alongside vintage football merchandise, such as retro club shirts. This juxtaposition of past and present reflects a collective yearning for a simpler, more secure time amidst current societal challenges.