Essays in Business Management

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Focusing on customer experience strategies, the book explores various brands and business leaders, offering a framework for crafting open-ended research questions. It covers essential topics like consumer persona creation, customer journey mapping, and omnichannel marketing. Additionally, it delves into global strategy, sustainability, and digital disruption, highlighting the effectiveness of leaders like Sundar Pichai. Theories such as Covey's 7 Habits and Carroll's CSR Pyramid are integrated, making it a valuable resource for business management students and professionals.