Social Media Mobile Marketing: New Age of Commercially Lucrative Relationships

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Exploring the impact of smartphones and the internet, this book addresses the urgent need for businesses to adapt to a digital landscape, especially post-COVID-19. It emphasizes the opportunities presented by social media for reaching dwindling customer bases while also acknowledging the challenges of engaging customers accustomed to traditional methods of brand interaction. The discussion balances innovative strategies with the recognition of the limitations of digital engagement, offering a comprehensive view of modern marketing dynamics.