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The book explores the shift from traditional sales-focused business strategies to "one to one" marketing, emphasizing personalized customer relationships. It investigates how this approach can enhance entrepreneurial success by fostering loyalty and creating a robust customer portfolio. Through a descriptive methodology and case studies, it analyzes the potential of personalized marketing to support revenue generation and ensure long-term business sustainability.
Buchkauf
One to One Marketing - Competitive Edge Yesterday and Today, Régis Sousa
- Sprache
- Erscheinungsdatum
- 2023
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- One to One Marketing - Competitive Edge Yesterday and Today
- Untertitel
- Marketing from its origins to the Contemporary
- Sprache
- Englisch
- Autor*innen
- Régis Sousa
- Verlag
- Our Knowledge Publishing
- Erscheinungsdatum
- 2023
- Einband
- Paperback
- Seitenzahl
- 52
- ISBN13
- 9786206237808
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management
- Beschreibung
- The book explores the shift from traditional sales-focused business strategies to "one to one" marketing, emphasizing personalized customer relationships. It investigates how this approach can enhance entrepreneurial success by fostering loyalty and creating a robust customer portfolio. Through a descriptive methodology and case studies, it analyzes the potential of personalized marketing to support revenue generation and ensure long-term business sustainability.