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The paper proposes that Karstadt GmbH, a prominent German over-the-counter retailer, should expand into the Swedish market. It includes a PEST analysis to assess the political, economic, social, and technological factors influencing this decision, alongside a risk assessment to evaluate potential challenges. The work outlines a detailed market entry plan, culminating in a conclusion that synthesizes the findings and recommendations for successful market penetration.
Buchkauf
Entering the Swedish market: The Karstadt GmbH case, Sebastian Meyer
- Sprache
- Erscheinungsdatum
- 2007
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- Titel
- Entering the Swedish market: The Karstadt GmbH case
- Sprache
- Englisch
- Autor*innen
- Sebastian Meyer
- Verlag
- GRIN Verlag
- Verlag
- 2007
- Einband
- Paperback
- ISBN13
- 9783638770309
- Kategorie
- Wirtschaft
- Beschreibung
- The paper proposes that Karstadt GmbH, a prominent German over-the-counter retailer, should expand into the Swedish market. It includes a PEST analysis to assess the political, economic, social, and technological factors influencing this decision, alongside a risk assessment to evaluate potential challenges. The work outlines a detailed market entry plan, culminating in a conclusion that synthesizes the findings and recommendations for successful market penetration.