OK Gen Z: The True Generation

A society is defined by its young. Gen Z (born 1996 to 2015), mankind's newest, is amid the greatest collective trauma since the Great Depression and World War II. Is it any wonder then that at the heart of this generation is a search for truth? As global connectivity soars, generational shifts will affect behaviour far more than socioeconomic differences. Young people are potent influencers today. Gen Z is compelling others to adapt to them. But what all has shaped them?