What does thinking outside the box mean anyway?

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"How precious and innocent is a child's imagination? I have received the challenge to amplify our Youth's imagination. This story is about a little boy who attempts to think outside the box. The little boy tries to overcome his obstacles and with a bit of help from his dad, he finally conquers his task. There is no wrong answer when it comes to creativity. One fun sure approach to being creative is to let your imagination flourish. I ask you all to accept the challenge of exploring what it means to this little boy when you think outside the box."--Amazon.com