Pricing

Making Profitable Decisions

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Kent B. Monroe

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Pricing, 3/e, synthesizes economic and marketing principles with accounting and financial information to provide a basis for analyzing pricing alternatives within legal and corporate constraints. This revision of this classic text brings readers an understandable writing style, a more complete discussion of the quantitative issues, and a greater number of clear-cut examples. The material on the economics of pricing now reflects recent research in pricing by applied economists and marketing researchers trained in economics.

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Pricing, Kent B. Monroe

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Erscheinungsdatum: 2003

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Titel: Pricing
Untertitel: Making Profitable Decisions
Sprache: Englisch
Autor*innen: Kent B. Monroe
Verlag: McGraw-Hill Higher Education
Erscheinungsdatum: 2003
ISBN10: 0072528818
ISBN13: 9780072528817
Schlagwörter: Wirtschaft, Handel und Verkauf
Bewertung: 4,1 von 5 Sternen
Beschreibung: Pricing, 3/e, synthesizes economic and marketing principles with accounting and financial information to provide a basis for analyzing pricing alternatives within legal and corporate constraints. This revision of this classic text brings readers an understandable writing style, a more complete discussion of the quantitative issues, and a greater number of clear-cut examples. The material on the economics of pricing now reflects recent research in pricing by applied economists and marketing researchers trained in economics.