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In Search of European Excellence

Autor*innen

Robert Heller

Buchbewertung

4,0

(4)

Abgeben

Parameter

Handel
Sachbücher
Wirtschaft & Management

Mehr zum Buch

Drawing on a wide variety of case histories (M & S, ABB, Nokia, and Zeneca among them) Heller applies rigorous theory and many years' experience to illustrate the vital lessons companies, and their managers, must learn if they are to beat competition