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What would people think of me if I drove a Mercedes? Am I more "Gucci" than "Nike"? Our brand choices say a great deal about us as individuals. This work takes a lighthearted look at how brands behave, how they gather associations and what they mean to the people that buy them.
Buchkauf
Branded?, Gareth Williams
- Sprache
- Erscheinungsdatum
- 2000
- product-detail.submit-box.info.binding
- (Hardcover)
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- Titel
- Branded?
- Sprache
- Englisch
- Autor*innen
- Gareth Williams
- Verlag
- Victoria & Albert Museum
- Erscheinungsdatum
- 2000
- Einband
- Hardcover
- Seitenzahl
- 104
- Reihe
- Schlagwörter
- Sachbücher, Kunst & Kultur, Modethema, Mode
- Beschreibung
- What would people think of me if I drove a Mercedes? Am I more "Gucci" than "Nike"? Our brand choices say a great deal about us as individuals. This work takes a lighthearted look at how brands behave, how they gather associations and what they mean to the people that buy them.