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- 448 Seiten
- 16 Lesestunden
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Covers all current areas of business ranging from management and marketing to finance and accounting. Features a new chapter on statistics; direct, detailed guidelines for conducting systematic research to produce sound reports; extensive, practical, skill-building exercises that challenge students to think and apply their research knowledge; an in-depth discussion of computer-assisted data collection and analysis and much more.
Buchkauf
Research Methods for Business, Uma Sekaran, Roger Bougie
- Sprache
- Erscheinungsdatum
- 2018
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- (Paperback)
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- Untertitel
- A Skill- Building Approach
- Sprache
- Englisch
- Autor*innen
- Uma Sekaran, Roger Bougie
- Verlag
- Wiley
- Erscheinungsdatum
- 2018
- Einband
- Paperback
- Seitenzahl
- 448
- ISBN10
- 8126571373
- ISBN13
- 9788126571376
- Reihe
- Schlagwörter
- Sachbücher, Lehrbücher, Handel, Wirtschaft & Management, Marketing & Vertrieb, Management & Personalverwaltung, Forschung
- Bewertung
- 4 von 5 Sternen
- Beschreibung
- Covers all current areas of business ranging from management and marketing to finance and accounting. Features a new chapter on statistics; direct, detailed guidelines for conducting systematic research to produce sound reports; extensive, practical, skill-building exercises that challenge students to think and apply their research knowledge; an in-depth discussion of computer-assisted data collection and analysis and much more.