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A new marketing approach emphasizes the guerrilla tactics of "Gonzo journalism," arguing that a confrontational, unorthodox, and highly individualized marketing plan is best suited to the current business environment.
Buchkauf
Gonzo Marketing, Christopher Locke
- Sprache
- Erscheinungsdatum
- 2001
- product-detail.submit-box.info.binding
- (Hardcover)
Lieferung
- Gratis Versand in ganz Österreich
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Keiner hat bisher bewertet.