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- 288 Seiten
- 11 Lesestunden
Mehr zum Buch
An introduction to the marketing research process; Exploring the market; Describling markets: design choices; Describing markets: focus on sampling; Describing markets: collecting data by means of questions; Market segmentation; Developing a branded product or service; Establishing the brand identity and pre-testing the whole; Conveying the brand message: media planning; Out in the open; the final go/no-go decision; Evaluating performance
Buchkauf
The Marketing Research Process, Margaret Crimp
- Sprache
- Erscheinungsdatum
- 1990
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- The Marketing Research Process
- Sprache
- Englisch
- Autor*innen
- Margaret Crimp
- Verlag
- Prentice Hall
- Erscheinungsdatum
- 1990
- Einband
- Paperback
- Seitenzahl
- 288
- ISBN10
- 0135565154
- ISBN13
- 9780135565155
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Marketing & Vertrieb, Marketing & PR
- Beschreibung
- An introduction to the marketing research process; Exploring the market; Describling markets: design choices; Describing markets: focus on sampling; Describing markets: collecting data by means of questions; Market segmentation; Developing a branded product or service; Establishing the brand identity and pre-testing the whole; Conveying the brand message: media planning; Out in the open; the final go/no-go decision; Evaluating performance