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Marketing Communications

An Integrated Approach

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The author provides a comprehensive framework which will enable practitioners and students alike, to understand both individual elements of the marketing communications mix, and their collective combinations, incorporating practical tips and short case studies. Second revised edition.

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Marketing Communications, Paul Russell Smith

Sprache
Erscheinungsdatum
1993,
Buchzustand
Gebraucht - Gut
Preis
€ 11,99

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