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- 256 Seiten
- 9 Lesestunden
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Arguing that commercial brand names extend beyond products and marketing departments, a brand strategist with company offices in Europe evangelizes for as he says one must his 4-D Branding model in the context of the network economy. Includes a foreword by Virgin founder Richard Branson; company examples (e.g. Ikea, Starbucks); "ten commandments for a brand with a future"; and a few reference notes. Lacks an index. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Buchkauf
4-D Branding, Thomas Gad, Richard Branson
- Sprache
- Erscheinungsdatum
- 2000
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- (Hardcover),
- Buchzustand
- Beschädigt
- Preis
- € 1,61
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- Titel
- 4-D Branding
- Untertitel
- Cracking the Corporate Code of the Network Economy
- Sprache
- Englisch
- Autor*innen
- Thomas Gad, Richard Branson
- Erscheinungsdatum
- 2000
- Einband
- Hardcover
- Seitenzahl
- 256
- ISBN10
- 0273653687
- ISBN13
- 9780273653684
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Management & Personalverwaltung, Marketing & PR
- Bewertung
- 3,85 von 5 Sternen
- Beschreibung
- Arguing that commercial brand names extend beyond products and marketing departments, a brand strategist with company offices in Europe evangelizes for as he says one must his 4-D Branding model in the context of the network economy. Includes a foreword by Virgin founder Richard Branson; company examples (e.g. Ikea, Starbucks); "ten commandments for a brand with a future"; and a few reference notes. Lacks an index. Annotation c. Book News, Inc., Portland, OR (booknews.com)