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Merging practice with theory, this introduction to marketing portrays the state of the art, providing full coverage of all major aspects of marketing, including strategic planning, demographics, marketing information systems, pricing, integrating, and analyzing marketing plans.
Buchkauf
Marketing, Joel R. Evans, Barry Berman
- Sprache
- Erscheinungsdatum
- 1985
- product-detail.submit-box.info.binding
- (Hardcover)
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