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A hands-on guide to creating a complete, professional marketing plan for any business""A 'must-have' educational resource for marketing students, and a valuable refresher course for working professionals."" -- Internet BookwatchWell-written marketing plans are based on solid strategy. They identify the most promising business opportunities, provide a coordinated action plan and illustrate how to maintain position in identified markets. John Westwood uses a real marketing plan to walk readers through each step of developing and writing their own plan. With a practical approach, this comprehensive workbook covers each essential step, Carrying out a marketing audit; Setting objectives and the strategies to achieve them; Devising budgets; and Writing and implementing the plan.
Buchkauf
Creating Success: How to Write a Marketing Plan, John Westwood
- Sprache
- Erscheinungsdatum
- 2006
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Creating Success: How to Write a Marketing Plan
- Untertitel
- Third Edition
- Sprache
- Englisch
- Autor*innen
- John Westwood
- Verlag
- Kogan Page
- Erscheinungsdatum
- 2006
- Einband
- Paperback
- Seitenzahl
- 129
- ISBN10
- 0749445548
- ISBN13
- 9780749445546
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Fachliteratur, Schreiben, Marketing & PR, Geisteswissenschaften
- Bewertung
- 3,3 von 5 Sternen
- Beschreibung
- A hands-on guide to creating a complete, professional marketing plan for any business""A 'must-have' educational resource for marketing students, and a valuable refresher course for working professionals."" -- Internet BookwatchWell-written marketing plans are based on solid strategy. They identify the most promising business opportunities, provide a coordinated action plan and illustrate how to maintain position in identified markets. John Westwood uses a real marketing plan to walk readers through each step of developing and writing their own plan. With a practical approach, this comprehensive workbook covers each essential step, Carrying out a marketing audit; Setting objectives and the strategies to achieve them; Devising budgets; and Writing and implementing the plan.