Homo Imitans

Mehr zum Buch

Behaviours change culture, not vice versa, and the spread of behaviours is the true source of social change. Behavioural imitation reveals how social change occurs, how ideas spread, and how company cultures evolve. This process is viral in nature. In his earlier work, Leandro Herrero explored how a small number of well-connected individuals can drive change within an organization through essential behaviours. In his latest book, he delves into Viral Change in action, emphasizing the enduring influence of 'Homo Imitans.' Understanding the dynamics of social and behavioural infection is crucial for orchestrating any successful change initiative, whether within a company or as a response to broader societal issues. Traditionally, academia and business consulting have distanced themselves from the realities of macro-social change, often treating the business world as separate from external social dynamics. 'Homo Imitans' connects these realms by illustrating how Viral Change mechanisms operate universally—impacting everything from street violence to employee engagement and cultural shifts within organizations. This book is essential for anyone interested in social change, particularly in understanding how Viral Change functions within organizations. It serves as a vital resource for managers and leaders, maintaining the engaging style of Herrero's previous works.