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- 632 Seiten
- 23 Lesestunden
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Using examples that relate directly to students as consumers, this examination of marketing practices explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience.
Buchkauf
Consumer Behavior, Michael R. Solomon
- Sprache
- Erscheinungsdatum
- 2000
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- Beschädigt
- Preis
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- Titel
- Consumer Behavior
- Untertitel
- Buying, Having and Being - Global Edition, 12Th Edition
- Sprache
- Englisch
- Autor*innen
- Michael R. Solomon
- Erscheinungsdatum
- 2000
- Einband
- Paperback
- Seitenzahl
- 632
- ISBN10
- 1292153105
- ISBN13
- 9781292153100
- Reihe
- Schlagwörter
- Sachbücher, Sozialwissenschaften, Lehrbücher, Handel, Wirtschaft & Management, Marketing & Vertrieb, Konsumentenverhalten
- Beschreibung
- Using examples that relate directly to students as consumers, this examination of marketing practices explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience.