The Last Ten Per Cent

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Many companies fail to complete the last ten percent of their initiatives, negatively impacting customer experience. However, some organizations excel by placing customers at the center of their operations. Sam Walton, founder of Walmart, emphasized that the customer is the only boss. Jack Taylor of Enterprise-Rent-A-Car noted that caring for employees leads to better customer service. Nestle innovated by studying customer cognitive patterns, while Starbucks prioritized customer experience. Southwest Airlines introduced a new industry model, and Zappos achieved billion-dollar status within ten years by focusing on customer service. What sets these companies apart is their commitment to creating customer and people-centric service excellence models centered on values, processes, and development. They define service excellence by managing customer expectations and consistently delivering on promises. About the Author: T. G. C. Prasad is a bestselling author of various management and fiction works. He consults and advises CEOs, HR leaders, and senior executives on people strategy. He also runs TGC Consulting, which offers executive search, senior management coaching, and strategic people advisory services to global MNCs, Indian conglomerates, and PE/VC-funded ventures across diverse sectors, including IT, e-commerce, healthcare, pharmaceuticals, retail, manufacturing, BFSI, and media.