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This best seller provides a balance between theory and practice, useful career information, and a comprehensive package of ancillaries. It takes a strategic approach to decision making. The volume provides an overview of strategic retail management, and provides a careful examination of situation analysis, targeting customers and gathering information, choosing a store location, managing a retail business, merchandise management and pricing, communicating with the customer and integrating and controlling the retail strategy. For retail training directors.
Buchkauf
Retail Management, Barry Berman, Joel R. Evans
- Sprache
- Erscheinungsdatum
- 2006
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- (Hardcover),
- Buchzustand
- Beschädigt
- Preis
- € 4,16
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- Titel
- Retail Management
- Untertitel
- A Strategic Approach - Tenth Edition
- Sprache
- Englisch
- Autor*innen
- Barry Berman, Joel R. Evans
- Verlag
- Pearson College Div
- Erscheinungsdatum
- 2006
- Einband
- Hardcover
- Seitenzahl
- 682
- ISBN10
- 0131870165
- ISBN13
- 9780131870161
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Ökonomie, USA, Management & Personalverwaltung, Marketing & PR
- Beschreibung
- This best seller provides a balance between theory and practice, useful career information, and a comprehensive package of ancillaries. It takes a strategic approach to decision making. The volume provides an overview of strategic retail management, and provides a careful examination of situation analysis, targeting customers and gathering information, choosing a store location, managing a retail business, merchandise management and pricing, communicating with the customer and integrating and controlling the retail strategy. For retail training directors.