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The Search

How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture - Updated with a New Chapter

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Through over 350 interviews with Google executives and industry leaders, this book explores the evolution of the Internet search engine and its impact on information retrieval and viral marketing. It delves into the factors that led to Google's success as one of the top IPOs, highlighting the competitive landscape and innovations that transformed the way we search for information online.

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The Search, John Battelle

Sprache
Erscheinungsdatum
2006
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Titel
The Search
Untertitel
How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture - Updated with a New Chapter
Sprache
Englisch
Autor*innen
John Battelle
Erscheinungsdatum
2006
Einband
Paperback
Seitenzahl
336
ISBN10
1591841410
ISBN13
9781591841418
Reihe
Beschreibung
Through over 350 interviews with Google executives and industry leaders, this book explores the evolution of the Internet search engine and its impact on information retrieval and viral marketing. It delves into the factors that led to Google's success as one of the top IPOs, highlighting the competitive landscape and innovations that transformed the way we search for information online.