Sterling's Gold

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Advertising pioneer and visionary Roger Sterling, Jr., served with distinction in the Navy during World War II, and joined Sterling Cooper Advertising as a junior account executive in 1947. He worked his way up to managing partner before leaving to found his own agency, Sterling Cooper Draper Pryce, in 1963. During his long and illustrious career, Sterling has come into contact with all the luminaries and would-be luminaries of the advertising world, and he has acquired quite a reputation among his colleagues for his quips, barbs, and witticisms. Taken as a whole, Roger Sterling’s pithy comments and observations amount to a unique window on the advertising world—a world that few among us are privileged to witness first—hand—as well as a commentary on life in New York City in the middle of the twentieth century. A few “sterling” examples: When a man gets to a point in his life when his name’s on the building, he can get an unnatural sense of entitlement. The day you sign a client is the day you start losing him. Being with a client is like being in a marriage. Sometimes you get into it for the wrong reasons, and eventually they hit you in the face. When God closes a door, he opens a dress. Sterling's Gold covers it all: business, marriage, and the taste of success made sweeter with a glass of something strong.