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This book incorporates current thinking on corporate communication from both the academic and practitioner worlds, combining a comprehensive theoretical foundation with practical guidance and insights to assist managers in their strategic and tactical communication decisions. Rich case-study examples are provided from companies in the United States, the U.K., continental Europe, South-East Asia, and Australia.
Buchkauf
Corporate Communication, Joep Cornelissen
- Sprache
- Erscheinungsdatum
- 2011
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- Gebraucht - Gut
- Preis
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- Titel
- Corporate Communication
- Untertitel
- A Guide to Theory and Practice - 3rd Edition
- Sprache
- Englisch
- Autor*innen
- Joep Cornelissen
- Verlag
- SAGE Publications Ltd
- Erscheinungsdatum
- 2011
- Einband
- Paperback
- Seitenzahl
- 296
- ISBN10
- 0857022431
- ISBN13
- 9780857022431
- Reihe
- Schlagwörter
- Sachbücher, Handel, Ökonomie, Kommunikation
- Beschreibung
- This book incorporates current thinking on corporate communication from both the academic and practitioner worlds, combining a comprehensive theoretical foundation with practical guidance and insights to assist managers in their strategic and tactical communication decisions. Rich case-study examples are provided from companies in the United States, the U.K., continental Europe, South-East Asia, and Australia.