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In this edition, one of the world's leading marketing educators has expanded his book to include the key recent developments in marketing techniques and a range of practical marketing tools.
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Marketing Plans. How to Prepare Them. How to Use Them, Malcolm McDonald
- Sprache
- Erscheinungsdatum
- 2004
- product-detail.submit-box.info.binding
- (Paperback)
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- Sprache
- Englisch
- Autor*innen
- Malcolm McDonald
- Verlag
- Elsevier
- Erscheinungsdatum
- 2004
- Einband
- Paperback
- ISBN10
- 0750656255
- ISBN13
- 9780750656252
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Marketing & Vertrieb
- Bewertung
- 3,85 von 5 Sternen
- Beschreibung
- In this edition, one of the world's leading marketing educators has expanded his book to include the key recent developments in marketing techniques and a range of practical marketing tools.