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Putting the public back in public relations - how social media is reinventing the aging business of PR
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Learn how to add value in the Web 2.0 world and prove that PR is a valuable resource in your organization. *Integrate PR 2.0 strategies into traditional outreach to create best practices for communication. *Learn to use the new tools of social networking for building relationships, breaking your news, and shaping brands. *Written by two top industry experts who are recognized for their thinking and their work in both PR and technology circles.
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Putting the public back in public relations - how social media is reinventing the aging business of PR, Brian Solis, Deirdre Breakenridge
- Beschriftungen / Markierungen
- Ohne Umschlag
- Sprache
- Erscheinungsdatum
- 2009,
- Buchzustand
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- Preis
- € 1,23
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- Titel
- Putting the public back in public relations - how social media is reinventing the aging business of PR
- Sprache
- Englisch
- Autor*innen
- Brian Solis, Deirdre Breakenridge
- Verlag
- Pearson Education
- Verlag
- 2009
- ISBN10
- 0137150695
- ISBN13
- 9780137150694
- Kategorie
- Marketing & PR
- Beschreibung
- Learn how to add value in the Web 2.0 world and prove that PR is a valuable resource in your organization. *Integrate PR 2.0 strategies into traditional outreach to create best practices for communication. *Learn to use the new tools of social networking for building relationships, breaking your news, and shaping brands. *Written by two top industry experts who are recognized for their thinking and their work in both PR and technology circles.