Thinking, Fast and Slow

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The guru to the gurus shares his insights with the world. Nobel laureate Daniel Kahneman, through his groundbreaking studies in behavioral psychology and economics, has influenced many authors, including Steven Pinker and Malcolm Gladwell. In his first book for the general public, Kahneman presents a clear and enlightening summary of his life's work, fundamentally changing our understanding of thinking. He identifies two systems that drive our thoughts and choices: System One, which is fast, intuitive, and emotional, and System Two, which is slower, more deliberative, and logical. By examining how these systems operate, Kahneman reveals the extraordinary capabilities and biases of fast thinking and the significant impact of intuitive impressions on our decisions. Engaging readers in a lively discussion, he illustrates when we can trust our intuitions and how to leverage the benefits of slow thinking. This contrasts with the traditional view of the rational economic agent. Kahneman's influential work has reshaped cognitive psychology and birthed new fields like behavioral economics and happiness studies. In this transformative book, he elucidates how the mind functions and offers valuable insights into decision-making in both personal and professional contexts, while also advising on how to avoid common mental pitfalls.