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Strategic Brand Management
Building, Measuring, and Managing Brand Equity - Second Edition, International Edition
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- 788 Seiten
- 28 Lesestunden
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Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions-and thus improving the long-term "profitability" of specific brand strategies.
Buchkauf
Strategic Brand Management, Kevin Lane Keller
- Sprache
- Erscheinungsdatum
- 2002
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- (Paperback)
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