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This is the 13th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning.
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- Titel
- Marketing management
- Sprache
- Englisch
- Autor*innen
- Philip Kotler, Kevin Lane Keller
- Erscheinungsdatum
- 2009
- Einband
- Paperback
- ISBN10
- 0131357972
- ISBN13
- 9780131357976
- Kategorie
- Persönlichkeitsentwicklung, Marketing & PR
- Beschreibung
- This is the 13th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning.