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Written from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field
Buchkauf
Global Marketing, Svend Hollensen
- Sprache
- Erscheinungsdatum
- 2017
- Einband
- (Paperback)
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- Titel
- Global Marketing
- Sprache
- Englisch
- Autor*innen
- Svend Hollensen
- Verlag
- Pearson
- Erscheinungsdatum
- 2017
- Einband
- Paperback
- Seitenzahl
- 872
- ISBN10
- 1292100117
- ISBN13
- 9781292100111
- Reihe
- Schlagwörter
- Handel, Fallstudien
- Bewertung
- 3,4 von 5 Sternen
- Beschreibung
- Written from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field